SOCCER FOR UNICEF HITS RECORD FUNDRAISING MILESTONE

Soccer Aid for UNICEF 2024, broadcast live and exclusively on ITV1, ITVX and STV from Stamford Bridge, London, raised over £15 million, for UNICEF’s vital work helping give children around the world happy, healthy, and play-filled childhoods.

Thanks to the generous UK public, UNICEF UK supporters, ITV1, ITVX and STV viewers, this year’s amount sees the current total, raised since 2006 – when UNICEF UK Ambassador Robbie Williams founded the concept – hit a record fundraising milestone of over £106 million for children worldwide. This year, with thanks to the Children’s Investment Fund Foundation, every donation made up to £4 million was doubled.

The hotly anticipated match took place at the sold-out Stamford Bridge stadium in London – returning for the third time inSoccer Aid for UNICEF history and welcoming back over 40,000 fans. The match ended 6-3 to England, with the Three Lions taking the win for the first time in six years. World XI keep the overall lead with 7-6 wins since the inaugural 2006 match.

During half time, UNICEF UK Ambassadors Tom Hiddleston and Dermot O’Leary as well as UNICEF UK High Profile Supporters Alex Scott and Martin Compston addressed the stadium crowd and viewers at home together with a special speech, galvanising donations to UNICEF. Followed by a captivating and inspiring performance by Tom Walker singing hit song ‘The Best Is Yet To Come’.

Triple S Group are proud once again to operate this amazing charity event. Thanks to the Soccer Aid Productions team who have worked tirelessly throughout the year on all operations from talent procurement to stadium sales and everything in between. Thanks to our End To End Media team who manage the PR and Communications for the event and help spread the noise worldwide. Finally, thanks to our Julie Perry Events team who help organise events throughout the year provide integral support on match day.