Coleen Rooney Launches Second Primark Collection Following Sell-Out Success

Triple S Group client Coleen Rooney has unveiled her highly anticipated second fashion collection with Primark, building on the incredible success of her debut range with a brand-new Autumn/Winter collection that is launching in Primark stores worldwide.

Following the overwhelming response to her first Primark Presents collection, Coleen returns with a carefully curated range designed for the new season. The latest collection features versatile wardrobe staples, elevated everyday essentials and timeless autumn styling, reflecting Coleen’s signature effortless fashion sense.

The launch is being supported by a major global marketing campaign, with the collection available across Primark’s international store network, marking another significant milestone in Coleen’s growing commercial portfolio.

The continued partnership highlights the strength of Coleen’s relationship with one of the world’s leading retailers and demonstrates the ongoing demand for her authentic approach to fashion. Her ability to connect with consumers through accessible, stylish collections has made the collaboration a standout success.

At Triple S Group, we are proud to support Coleen across her commercial partnerships and brand collaborations. Seeing the Primark relationship continue to grow on a global scale is testament to both Coleen’s influence and the strength of long-term strategic brand partnerships.
We would like to congratulate Coleen and the Primark team on another fantastic launch and look forward to seeing the latest collection inspire shoppers around the world.

The new Coleen Rooney Autumn Collection is now available in Primark stores worldwide.