Soccer Aid for UNICEF Returns to London Stadium to Celebrate 20 Years

On Sunday 31 May 2026, the iconic London Stadium will come alive as Soccer Aid for UNICEF returns for a special 20th anniversary match.

With a star-studded line-up featuring world-class actors Tom Hiddleston, Owen Cooper, and Damson Idris playing alongside football legends Wayne Rooney, Jordi Alba, and Jill Scott, fans are in for an unforgettable day. Joining them will be fan favourites Usain Bolt, Olly Murs, and Soccer Aid co-founder Robbie Williams, with more big names yet to be announced.

We are immensely proud to have supported this incredible charity event since its inaugural match in 2006. This will mark our 15th Soccer Aid, and together we’ve helped raise over £125 million to support children around the world.

Delivering an event of this scale is truly a Group effort. Our team at Soccer Aid Productions manage all aspects of event and marketing operations—from talent acquisition and ticket sales to stadium logistics and campaign delivery. Working hand-in-hand with UNICEF, they ensure partnerships and fundraising efforts maximise the impact of this 20-year celebration.

Alongside them, our colleagues at End To End Media oversee all marketing and communications, producing broadcast content and award-winning social campaigns that engage fans worldwide. Meanwhile, Julie Perry Events add their signature sparkle, elevating fan experiences in and around the stadium year after year.

We’re proud to be part of an event that has combined football, entertainment, and charity for two decades, using the power of sport to make a real difference for children across the globe.