Coleen Rooney’s New Primark Collection Officially Launches

Triple S Group is proud to have supported the launch of a new fashion collaboration between our client Coleen Rooney and Primark, which has now officially landed online and in stores.

The project has been months in the making, with extensive work behind the scenes to bring the partnership and launch to life. Working closely alongside the Primark team, Triple S Group played a key role in supporting Coleen throughout the collaboration and helping shape the overall launch strategy.
To mark the release of the collection, a special pre-launch event was hosted in London at The Mayfair Hotel London, bringing together leading fashion and style journalists, influencers and friends of Primark for an exclusive first look.

The day began with a stylish brunch where guests were introduced to pieces from the collection in an intimate setting. Attendees were also given personalised Filofax organisers and embroidered shirts from the range, adding a personal touch to the experience.

In the evening, the celebrations continued with an intimate dinner, providing a further opportunity to showcase the collection to key media and industry figures ahead of the official launch.

Following the event, the focus shifted to the final stages of the rollout, with Triple S Group working closely alongside Primark in the lead-up to the collection hitting stores.

The launch marks an exciting milestone for Coleen Rooney, combining her signature style with Primark’s accessible fashion offering, and generating strong interest across media and retail audiences.

At Triple S Group, we are proud to represent Coleen and support partnerships that reflect her brand and connect with audiences in meaningful ways. Seeing the collection come to life in stores is a fantastic moment after months of collaboration and hard work.

The Coleen Rooney collection is now available online and in Primark stores.